The GET and KEEP Customers BIG Book of Blogs is a powerful collection of real-world insights designed for sales professionals, business owners, and anyone responsible for acquiring and retaining customers. Rooted in more than 30 years of hands-on experience in sales, sales management, and sales education, this book delivers practical, actionable guidance shaped by the author’s career in the field—learning, leading, coaching, and continuously adapting to the evolving world of professional selling.
These blogs emphasize one essential truth: long-term success is earned through value selling, not price cutting. Through engaging, easy-to-read blog-style chapters, the author illustrates how meaningful customer relationships are built by demonstrating value, credibility, and trust—three foundational elements that consistently outperform low-price strategies. Readers will discover proven approaches to uncovering customer expectations, asking the right questions, differentiating their offering, and positioning themselves as trusted partners rather than interchangeable vendors.
Each blog shares a personal story or lesson drawn from real situations—wins, losses, challenges, and breakthroughs that every salesperson can relate to. These experiences are translated into clear strategies that show how to secure new business, onboard customers effectively, and nurture relationships long after the sale is made. The book also explores pivotal moments that shape the customer journey, highlighting how small actions, thoughtful communication, and proactive service can dramatically improve retention.
Whether you are new to sales or a seasoned professional, The GET and KEEP Customers BIG Book of Blogs provides a refreshing and authentic perspective on what truly drives customer loyalty. It is both a practical guide and an inspiring reminder that success comes not from competing on price, but from consistently delivering value that customers can see, feel, and trust.