Are you profit-driven or customer-service-driven? The truth is, you can be both by fully committing to just one of them. One simple and consistent strategy can generate all the business you want—and at the price you want. Focus on the customer in every possible way, and the profits will naturally follow. Deliver a superior level […]
What is the Perception? What is the Outcome? Read More »
GET and KEEP Customers, Go For WOW!
Well, here’s another contentious issue… tips. If you believe your service is so exceptional that you’re entitled to add a mandatory tip to a customer’s bill, then let that service speak for itself. If you feel the need to impose a compulsory gratuity, it signals a lack of confidence in your staff, your service, or
Want to attract new customers? Begin by gathering strong testimonials and utilizing them effectively in your prospecting and sales efforts. Yes, it may feel like old-school selling, maybe even cliché, but if it works, why dismiss it? (As long as you’re not competing on price alone.) Human nature drives people to want what others already
One Happy Customer Leads to Another…and Another Read More »
GET and KEEP Customers, Prospecting
