One thing is certain: you will lose business. Regardless of your industry or the products and services you offer, customer attrition is a common occurrence. Customers leave for many reasons, and although it cannot be eliminated, there are proactive strategies to reduce its impact. That, however, is a topic for another day.For now, let’s focus […]
Your Customers Will Leave Read More »
Customer Retention, GET and KEEP Customers, Go For WOW!
How Much Are Your French Fries? Here’s a scenario for you:“How much are your French fries?”“Too much—get out.” Yes, it happens. And it happened to me. This was one of my very first prospecting calls as a rookie salesperson in my brand-new territory. I walked in through the back door of a local restaurant and
How Much Are Your French Fries? Read More »
Prospecting, Uncategorized
Every business aspires to grow—and to grow profitably. However, many organizations attempt expansion before they are adequately prepared, often leading to results opposite of what they intended. My first sales position was with a prominent foodservice company. My role was to sell food and food-related products to virtually any establishment requiring them. The market potential
Three (temporary) Reasons NOT to Grow Your Business Read More »
Uncategorized
